6 Good Reasons to Start a Business
Do you hate your current boss/job and dream of answering to yourself only? Tough luck — owning a business might sound like an attractive option, but in reality you will probably get just as worn down by answering to clients as you do answering to “the man.” Do you long for fewer hours and more […]
Where Business Plans Fall Apart
A business plan is a bit of a paradox. On the one hand, it must account for problems, foresee challenges, and respond to potential difficulties. When the moment comes to confront the inevitable struggles that even successful businesses encounter, the plan you crafted will be your lifeline. At the same time, your business plan must […]
We’re Now on Instagram!
Prefer to get our valuable content in visual form? Well, you’re in luck. StratIQ Consulting is now on Instagram! We’ll be sharing quick tips on marketing strategy, operational efficiency, financial planning, synergizing people, and leadership excellence. You’ll also be provided with free coaching videos, and a behind the scenes look at what goes on in the […]
Do You Know Who Your Ideal Customer Is? Here Are 4 Reasons You Should!
You’ve probably heard at least once or twice that you need to nail down a profile of your ideal customer, what demographic you’re targeting, what interests they have, etc. But why go through this hard work? There are many benefits of defining your ideal customer. Here are just 4: Better communication. By knowing exactly who […]
Reaching Your Target Audience
In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]
Defining Your Target Audience
Have you ever wondered why eight out of ten businesses fail within the first 18 months of operation? Through our experience working with business owners and entrepreneurs, we can confidently say failure typically isn’t due to lack of passion or drive. Most entrepreneurs are extremely committed to their big ideas, but many fail to take […]
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