Tag: marketing

3 Marketing Tools That Every Competitive Business Must Use in 2017

The internet age has opened the door to a number of fascinating, low-cost growth hacking strategies that businesses everywhere should be taking advantage of. If you aren’t using these three tricks to increase sales and grow your company, then your competitors probably are! 1. SEO. Search engine optimization, or SEO as it is commonly called, […]

3 Branding Myths Debunked

If you want to create a strong company culture, increase repeat customers, and acquire more new business, a strong brand can make all the difference. Branding inspires employees, builds trust, and improves recognition. However, as the importance of branding grows, so do the myths and misconceptions. Here are a few we’d like to debunk. MYTH: […]

Reaching Your Target Audience

In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]

Outbound vs. Inbound Leads – Which One Will Generate More Revenue?

Outbound versus inbound, traditional versus contemporary, tried and true versus new ways. Which is better for your company? This is a complex question. First, let’s get our definitions in order. What are outbound and inbound leads? Outbound Traditional sales make up outbound leads. Tactics used include older marketing strategies such as TV ads, radio ads, […]

Common Myths About Leadership

Leadership is a buzzword that everyone wants to be associated with. With the popularity of the term, there’s a lot of room for error and misconception. Before building your foundation of leadership, read about these myths and we’ll uncover the truth. MYTH: Management Equals Leadership The myth of management as leadership is widespread, but the […]

FREE WEBINAR: Becoming a More Resilient Leader

As a leader, keeping your composure is simple when times are good, but what about when you’re faced with challenges, chaos, or crises? How leaders respond during tough times is crucial to their leadership preparedness, maturity and short and long term success. To learn more about how to overcome growing pressures and becoming a strong […]

Does Your Business Need a Leadership TuneUp?

Small business owners typically wear many hats – and sometimes not all of those hats fit. When a business is starting out, its often necessary for financial reasons that the business owner do everything themselves from acting as the accountant to salesperson to the operations manager to HR to the janitor… and everything in between. […]

Is Your Business on Track for Success? Small Business YTD Checklist:

  May is Small Business Month in the US and was built to celebrate and promote the impact small businesses have on local economies and communities. Small businesses are the foundation of our community: and no one understands that better than a small business owner. Small business statistics show that: 77% of all new private […]

Finding capital starts with defining the customer

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