How to Create Brand Advocates For Your Business

One of the biggest weaknesses that most marketing campaigns have? A certain subset of customers will always view advertisements as being insincere. This is just one reason why brand advocacy is such an important point of concern for business. After all, who could ever accuse a friends recommendation of being anything less than genuine? A […]

We’re Now on Instagram!

Prefer to get our valuable content in visual form? Well, you’re in luck. StratIQ Consulting is now on Instagram! We’ll be sharing quick tips on marketing strategy, operational efficiency, financial planning, synergizing people, and leadership excellence. You’ll also be provided with free coaching videos, and a behind the scenes look at what goes on in the […]

Do You Know Who Your Ideal Customer Is? Here Are 4 Reasons You Should!

You’ve probably heard at least once or twice that you need to nail down a profile of your ideal customer, what demographic you’re targeting, what interests they have, etc. But why go through this hard work? There are many benefits of defining your ideal customer. Here are just 4: Better communication. By knowing exactly who […]

Reaching Your Target Audience

In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]