3 Tactics for Creating More Value for Your Customers

Customers are the lifeblood of any business. At the end of the day, if you don’t have customers you don’t have a business. According to SumAll, “25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather lean economic times; […]

Customer Experience: What it is and Why it Matters

Customer Experience Explained Customer experience is a term that has been thrown around in the business world for quite some time, but with much discrepancy. Put simply, customer experience is more about perception than reality. How do your customers perceive their interactions with your company? It’s important to be intentional about creating a customer experience […]

Reaching Your Target Audience

In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]