Tag: branding

How to Create Brand Advocates For Your Business

One of the biggest weaknesses that most marketing campaigns have? A certain subset of customers will always view advertisements as being insincere. This is just one reason why brand advocacy is such an important point of concern for business. After all, who could ever accuse a friends recommendation of being anything less than genuine? A […]

3 Marketing Tools That Every Competitive Business Must Use in 2017

The internet age has opened the door to a number of fascinating, low-cost growth hacking strategies that businesses everywhere should be taking advantage of. If you aren’t using these three tricks to increase sales and grow your company, then your competitors probably are! 1. SEO. Search engine optimization, or SEO as it is commonly called, […]

Where Business Plans Fall Apart

A business plan is a bit of a paradox. On the one hand, it must account for problems, foresee challenges, and respond to potential difficulties. When the moment comes to confront the inevitable struggles that even successful businesses encounter, the plan you crafted will be your lifeline. At the same time, your business plan must […]

5 Strategies for Growing a Small Business on a Budget

You have to spend money to make money, says the old axiom. And this is true to a certain degree — especially for anyone who is trying to grow a business. However, there is no reason to get discouraged just because you don’t have a multi-million dollar budget to invest in your company’s future. There […]

5 Ways to Increase Organizational Effectiveness

Organizational effectiveness is the key to getting things done and making progress in your business. If your organization has low effectiveness, it means that it may take a long time to convert plans into reality or that people are doing their jobs, but they’re not producing the right results. What can you do to increase your […]

3 Branding Myths Debunked

If you want to create a strong company culture, increase repeat customers, and acquire more new business, a strong brand can make all the difference. Branding inspires employees, builds trust, and improves recognition. However, as the importance of branding grows, so do the myths and misconceptions. Here are a few we’d like to debunk. MYTH: […]

5 Tips for Creating a Powerful Brand

Brand Awareness Defined Brand awareness is the extent to which your potential customers recognize the existence and availability of your product or service. If you’re new to the market, creating an identifiable brand that stands out against competition is crucial to your success. The World’s Most Valuable Brands Think of some of the biggest brands: […]

Reaching Your Target Audience

In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]

Defining Your Target Audience

Have you ever wondered why eight out of ten businesses fail within the first 18 months of operation? Through our experience working with business owners and entrepreneurs, we can confidently say failure typically isn’t due to lack of passion or drive. Most entrepreneurs are extremely committed to their big ideas, but many fail to take […]