Reaching Your Target Audience

In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]

Defining Your Target Audience

Have you ever wondered why eight out of ten businesses fail within the first 18 months of operation? Through our experience working with business owners and entrepreneurs, we can confidently say failure typically isn’t due to lack of passion or drive. Most entrepreneurs are extremely committed to their big ideas, but many fail to take […]