6 Good Reasons to Start a Business

Do you hate your current boss/job and dream of answering to yourself only? Tough luck — owning a business might sound like an attractive option, but in reality you will probably get just as worn down by answering to clients as you do answering to “the man.” Do you long for fewer hours and more […]

How to Create Brand Advocates For Your Business

One of the biggest weaknesses that most marketing campaigns have? A certain subset of customers will always view advertisements as being insincere. This is just one reason why brand advocacy is such an important point of concern for business. After all, who could ever accuse a friends recommendation of being anything less than genuine? A […]

3 Marketing Tools That Every Competitive Business Must Use in 2017

The internet age has opened the door to a number of fascinating, low-cost growth hacking strategies that businesses everywhere should be taking advantage of. If you aren’t using these three tricks to increase sales and grow your company, then your competitors probably are! 1. SEO. Search engine optimization, or SEO as it is commonly called, […]

Where Business Plans Fall Apart

A business plan is a bit of a paradox. On the one hand, it must account for problems, foresee challenges, and respond to potential difficulties. When the moment comes to confront the inevitable struggles that even successful businesses encounter, the plan you crafted will be your lifeline. At the same time, your business plan must […]

A Lesson in Value from Maslow’s Hierarchy of Needs

In business, your product or service must fulfill a need that clients are seeking. Otherwise, no one would buy it! If you make sales, you’re meeting someone’s needs. Part of successful business and marketing, in particular, is understanding your client’s needs and working to meet them even more fully. To help understand human needs better, […]