Category: Branding

Are You Aware of Your Competition? Why You Should Know Them Inside and Out

Do you know your competitors? Like really know them beyond just a gripe session about how they’re messing with your customer base, or a woeful realization that their product or service is superior to yours? Knowing your competition inside and out should be a goal of any business owner. Understanding your competition, what they do […]

3 Ways to Strengthen Your Brand Identity

Your brand identity is what your potential customers first engage with. Even before they try your products or services, they will be aware of your brand identity. So, how can you achieve a strong brand identity? Here are three basic ways to ensure you’re creating a strong brand: Address Your Audience You need to know […]

Customer Experience: What it is and Why it Matters

Customer Experience Explained Customer experience is a term that has been thrown around in the business world for quite some time, but with much discrepancy. Put simply, customer experience is more about perception than reality. How do your customers perceive their interactions with your company? It’s important to be intentional about creating a customer experience […]

3 Branding Myths Debunked

If you want to create a strong company culture, increase repeat customers, and acquire more new business, a strong brand can make all the difference. Branding inspires employees, builds trust, and improves recognition. However, as the importance of branding grows, so do the myths and misconceptions. Here are a few we’d like to debunk. MYTH: […]

5 Tips for Creating a Powerful Brand

Brand Awareness Defined Brand awareness is the extent to which your potential customers recognize the existence and availability of your product or service. If you’re new to the market, creating an identifiable brand that stands out against competition is crucial to your success. The World’s Most Valuable Brands Think of some of the biggest brands: […]