You’ve probably heard at least once or twice that you need to nail down a profile of your ideal customer, what demographic you’re targeting, what interests they have, etc.

But why go through this hard work?

There are many benefits of defining your ideal customer. Here are just 4:

1. Better communication. By knowing exactly who your ideal client is, you can use the best language and references relevant for your customers. In addition, you can choose the correct platforms to reach your ideal customer.
2. You’ll meet your client’s needs. By knowing exactly who you’re looking to help with your product or service, you can customize improvements to meet your ideal customer’s needs.
3. Sales process. You can gain a greater understanding about your sales process by knowing who your ideal customers are. Do they use smartphones to make purchases or do they prefer to have in person meetings?
4. Increased conversion rates. All of these benefits add up to better conversions. Once you’re clear on who fits within your target market, you’ll spend less time, energy and resources talking to prospects who aren’t interested in the first place.

Need help discovering your ideal customer? StratIQ can help.

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