3 Branding Myths Debunked

If you want to create a strong company culture, increase repeat customers, and acquire more new business, a strong brand can make all the difference. Branding inspires employees, builds trust, and improves recognition. However, as the importance of branding grows, so do the myths and misconceptions. Here are a few we’d like to debunk. MYTH: […]

5 Tips for Creating a Powerful Brand

Brand Awareness Defined Brand awareness is the extent to which your potential customers recognize the existence and availability of your product or service. If you’re new to the market, creating an identifiable brand that stands out against competition is crucial to your success. The World’s Most Valuable Brands Think of some of the biggest brands: […]

Reaching Your Target Audience

In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer. To maximize the results of your marketing campaign, you need to ensure you are playing in […]

Defining Your Target Audience

Have you ever wondered why eight out of ten businesses fail within the first 18 months of operation? Through our experience working with business owners and entrepreneurs, we can confidently say failure typically isn’t due to lack of passion or drive. Most entrepreneurs are extremely committed to their big ideas, but many fail to take […]