If you want to create a strong company culture, increase repeat customers, and acquire more new business, a strong brand can make all the difference. Branding inspires employees, builds trust, and improves recognition. However, as the importance of branding grows, so do the myths and misconceptions. Here are a few we’d like to debunk.

MYTH: Your logo is your brand.

TRUTH: Your visual identity is important, but it’s only a small piece of the bigger brand story. When you think about your brand as a whole, your logo is merely the tip of the iceberg. Logos are great for increasing visibility and generating awareness, but they do not convey your bigger brand message.

MYTH: The cost to build a successful brand is astronomical.

TRUTH: We live in a digital age. Building a brand can be as simple as starting a Facebook page and engaging with people online. You can reach thousands of people within your target audience through social media, and with the right story you can gain media coverage for free. It sounds affordable because it is.

MYTH: As the market changes, so should my brand story.

TRUTH: More and more, we see consumers aligning with brands based off of similar values and beliefs. If you’re looking for the fastest way to offend your current customers, then yes you should change your brand story every time a new trend emerges. However, if you want to be known as a reliable brand that has unwavering belief and confidence in their mission, then you should probably stand firm.

Now that we’ve pulled back the curtain on these branding myths, how does your brand measure up?

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