In our previous article, we covered how to define your target audience and why it is so important to building a strong foundation for your business’s success. The next step is to consider how to reach your ideal customer.

To maximize the results of your marketing campaign, you need to ensure you are playing in the right arena, with the right players. It’s in your best interest to align with media channels that your customers are already using.

Traditional Media or Digital Media?

One of the biggest debates in the marketing industry is whether traditional media or digital media is more effective. The answer: It depends on who your target audience is and whether they spend more time watching TV, or surfing the web on their smartphone.

If you’re targeting Baby Boomers and Gen-Xers, market research may point to more traditional avenues like television, radio, and print advertising. However, if you’re more interested in creating brand awareness with millennials who have grown up in the digital age, digital advertising will likely be your best bet-specifically mobile platforms. In many cases, pairing the right elements from both traditional and digital media can be effective in creating a successful campaign.

The truth is: The more you know about your target audience, the more you can discover about where these audience members spend their time. With this knowledge, you can ensure that your brand has a presence in the appropriate channels, you can create more meaningful connections with your customers, you will spend more effectively, and achieve a better return on your advertising investment.

To learn more, be sure to register for our upcoming webinar, “Creating Awareness: The Key to Reaching Your Target Audience.

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